If you’ve been reading this blog for a while, you know that I don’t often work with brands—almost never, in nearly nine years. So what I’m about to say feels kinda momentous: Friends, I’ve agreed to become a Brand Ambassador for Attune Foods. Are you familiar with them? They make whole-grain products under several different lines, including Erewhon organic cereals and graham crackers, Uncle Sam high fiber cereals, and Skinner Raisin Bran—some have been around for more than 100 years. Their “About Us” section ought to make it pretty clear why I was willing to sign on the dotted line:

At Attune Foods, we believe what matters most is what’s inside. We make our foods from simple ingredients, simply made… Attune Foods commits to bringing you food that helps you feel good and that you can feel good about eating with your family.

That right there could be my own manifesto. I’ve been using Attune products since before I ever met their representative, so when the opportunity came along to work with them it didn’t take much convincing. “Brand Ambassador” sounds pretty fancy, but in reality it’s pretty humble. I’ll be writing one blog post a month for their site, about all the things you expect from me: Feeding your family, well, without driving yourself crazy. Working whole grains into your life, simply. A couple times a month, I’ll participate in Twitter parties about subjects near and dear to my heart. No crass hard-sells, I promise.

My first blog post just went up, and I think it’ll make you smile…

As a kid, did you ever cry over a plate of food? Lord knows, Harry has. But here’s the thing: I’m pretty sure Harry’s pickiness is some sort of cosmic revenge for the tsuris I caused my own mom. When I was his age, I burst into tears over a sandwich. A sandwich. My food weirdness included a very specific item while his list appears limitless, but still. Just looking at a certain food made me cry.

Over at Attune’s site, I confess—longtime readers probably won’t be surprised to discover what made me cry.

I’d love to hear about your own childhood food trauma. Click on through and tell me all about it! I wonder, will it top mine?

attune links meta whole grain