Just in Time for Passover: All Praise the Potato

Have you heard about this ludicrous bribe-the-bloggers campaign dreamed up by a flack for that famous faux stuffing mix? I won’t be using the brand name since I don’t want to give them any more publicity, but it’s the one you think of when you hear “pre-fab stuffing.”

Anyway, a food writer friend, Charmian Christie of Christie’s Corner, shared their pitch with me. They’re offering the chance (that’s right, just the chance) to win a $100 gift card if you write a humorous blog post that slams the potato, in favor of their brand:

We’re inviting the blogosphere to participate in a contest to create humorous posts about how potatoes are a boring alternative to [name brand] Stuffing Mix. By providing creative, funny and memorable content that takes a jab at potatoes as “boring,” we want to encourage families to consider [name brand] Stuffing Mix as an everyday and easy-to-make side dish alternative to instant potatoes. [name brand] Stuffing Mix is so “un-boring” it’s the “un-potato!”

Now, fine. They want to promote their highly processed product. But why does it have to be at the expense of a natural, straight-from-the-ground food? Yes, at the end they specify it should be a poke at instant potatoes, but somehow I think most bloggers who are prone to be receptive to their offer won’t read this very closely.

Anyone who cares at all about eating healthfully and feeding their families fewer processed foods can knock this one out of the park. In favor of potatoes, I mean.
A few examples, from other food writers:
I’m pretty sure there will be more. Lots, lots more, I hope. If you’re on Twitter, follow the brand’s suggested hashtag, #unpotatofest, to watch the fun unspool. And if you write a pro-tater post yourself, send me the link and I’ll add it here.

This Post Has 16 Comments

  1. Rebecca

    Oh my word. I got that email, too… Clearly they mass sent that. And equally clearly, they've never read my blog. Seeing as I have a multitude of NOT boring potato dishes as well as a couple homemade stuffing recipes, I'm not an easy sell on the boring potato pitch. Let's get 'em.

  2. debbie koenig

    Go, Rebecca! Send me the link when you post it & I'll add it here. This kind of crap pisses me off. (I thought about also running a list of bloggers who play along w/the brand name, but then I realized that would only drive traffic to their sites & I don't want that…)

  3. Charmian @ChristiesCorner

    Thanks for standing up for the lowly spud — and real food. I appreciate you spreading the word.

    Let's hope the manufacturer's realize the error of their marketing ways. I know they won't stop making their product, but perhaps they can promote it without trash talking healthy food.

  4. Jessica


    [They-who-shall-not-be-named] can suck it.

  5. debbie koenig

    No, thank YOU for pointing out this idiocy! I'm just sad to see any bloggers actually participating. So far it doesn't look like there are many, but the ones I've seen are all "mommy" bloggers–people who should be concerned about what goes into their children's mouths.

  6. Olga @ MangoTomato

    I got the same email. Twice. Potatoes win in my book 🙂 In fact, I made a potato pizza.

  7. debbie koenig

    (That previous comment was @Charmian, obvs)

    @Jessica, glad to hear you're on Team Spud!

    @Daily Spud, that just makes me giggle. They're even stupider than we thought.

  8. sarah henry

    Thanks, Deb, for taking time out of your busy day to pen this post and the shout out to LEK. And I love the Passover tie in for the potato fest we're creating in cyberspace right now.

  9. Scott

    Hi Debbie,

    Scott here, the emailer of the contest. I just wanted to reach out and apologize for offending you with the Un-potato contest.

    It wasn't our intent to malign the nutritional value of potatoes. We intended it to be a fun and tongue-in-cheek way for to help Kraft promote Stove Top Stuffing in their humorous campaign.

    Once again, my apologies and lesson learned!

    Scott Lyon
    Blogger Outreach Manager
    Technorati Media

  10. Alisa Bowman

    Someone got paid a lot of money to come up with that PR campaign.

  11. debbie koenig

    @Scott, thanks for commenting here, as well as on many of the other blogs who've posted about this misstep. Has Stove Top canceled the campaign? I certainly hope so. I have no problem with a company promoting its product, but it shouldn't be via bashing another–and definitely not at the expense of something healthier, easier, better for the planet, AND cheaper.

    @Alisa, meet Scott. 😉

  12. Jennifer Margulis

    Scott – I appreciate your stopping by and apologizing. I hope you come back to read my comment to you. Your company's "food" is hurting Americans in so many ways. When you put high fructose corn syrup and refined flour (don't get me started on the orange coloring in your "pasta" products and "cheese" for kids) in your food, you cheapen your brand. It was a mistake to try to mock the potato, and I'm glad bloggers like Debbie (THANK YOU DEBBIE) spoke out against it. But there's a bigger problem here and one that I hope you and your company will start thinking about more seriously: Americans want and need to eat real food. How can your company help that happen?

  13. Kris @ Attainable Sustainable

    What has happened to our world when food (or, more accurately, faux food) becomes something that must be promoted? Once upon a time we grew it and we ate it, end of story.

  14. The Writer's [Inner] Journey

    Why would folks put down The Potato just for being what it is (which is pretty awesome!).

  15. Jane Boursaw

    That's the most bizarre bash-the-potato campaign I've ever heard of. I'm late to the party, but will try to put together a post on potatoes-in-movies!

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